TSplus international President John Davies unveiled the global marketing approach during the last International meeting in March 2016. Today, it is a reality. Marking a significant shift in the corporate strategy, all TSplus Regions are united for the first time ever in one common marketing campaign : TSplus, one World, 10 Regions.
Paris, FRANCE, June 30, 2016 (Newswire.com) - By Floriane Mer, Marketing Manager at Terminalserviceplus.com
TSplus is launching a fully integrated marketing campaign, which will roll out around the world until the end of 2016 – covering all the Regions of the Group: TSplus Headquarter, the United States/Canada Region, the Latin America Region, the South Europe Region, the Central Europe Region, the Eastern Europe Region, the South-East Asia Region, the Eastern Asia Region, the Middle-East Region and the India Region.
" Our company is continuously evolving to reflect who we are today and where we are headed for the future. We will make TSplus much more visible, strengthen our brand and our commitment with customers to make it the best Citrix alternative in each of our market places".
John Davies, TSplus International President
With very different geographical and cultural markets, TSplus wants to share the same potential and the same expectations. Customers are seeking for products which speak their language, they wish to be able to fully enjoy all the software features using their mother tongue and they appreciate to get technical support from a local team who understands their concerns.
TSplus new international organization has been designed to overcome a challenging objective: to bring all the Region's Directors into a collaborative effort to communicate more effectively with their local customers in order to insure the development of each Region.
The campaign kick-off is planned for the first week of July 2016. It will come to life through a consistent action plan, including :
· Empowerment of each Region's Director to lead locally the proper marketing and sales actions
· Translation of the web site into every local languages
· Publishing of one Web Portal per Region
· Launching of a worldwide communication campaign, translated into each Region local languages, intending to present the benefit of TSplus and to invite new partners to join the winners.
This efficient strategy will drive increased familiarity with the company in every country where TSplus is sold.
About TSplus : TSplus is a privately held company. Since 1996, TSplus is specialized in remote-access technology, ever- expanding its experience and expertise in deployments of all sizes. TSplus is the most cost-effective and easy-to-use alternative to Citrix. With HTML5, TSplus provides the ultimate solution to web enable Windows applications inside the web browser. TSplus Web Portal is the flexible, scalable and reliable solution for Windows based Cloud Computing and SaaS. For any questions, comments, suggestions or sales inquiries please send an e-mail to floriane.mer@terminalserviceplus.com who will be pleased to answer you.
Source: Terminalserviceplus.com
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